From forward-thinking events and start-ups, to purpose-driven brands and social enterprises, we help our clients to create, share and amplify their unique stories.
Culture + Entertainment
We’ve helped to launch, scale and spread the word about some of the entertainment industry’s best-loved brands, from boutique festivals and world-renowned clubs to immersive theatre and pop-up experiences.
Hï Ibiza
The Night League's award-winning superclub Hï Ibiza brings together world-class DJs and breakthrough artists in an immersive, multi-sensory environment.
Our global launch campaign generated more than 2500 pieces of coverage across more than 40 countries. Since then, we’ve ensured the world-renowned venue has been featured across media including Forbes, ELLE, Grazia, Conde Nast Traveller, Trippin, Telegraph, Independent, Resident Advisor, Mixmag, Complex. l’Officiel, HELLO!, and more. Hï Ibiza was also named the World’s No. 1 Club in DJ Mag’s Top 100 Clubs Poll in 2022 and 2023.
Roskilde Festival
Northern Europe's largest festival is a week-long celebration of music, arts and activism. Since 1971, the 100% non-profit event has donated more than €55 million to support humanitarian, cultural and non-profit projects all over the world.
Our ongoing UK PR campaigns have seen the the festival and the work of the Roskilde Festival Charity Society featured in media including GQ, Vogue, Telegraph, Independent, Pitchfork, Highsnobiety, Crack, Trippin, Q, NME, Gay Times, BRICKS, and many more.
Secret Theatre
Secret Theatre travel the world with their intimate, site specific immersive performances. We teamed up with them in London to ‘secretly’ spread the word about their unique productions, including thrilling adaptations of Fight Club and Silence of the Lambs.
From national newspapers and lifestyle titles to London’s most trusted guides and influencers, the performances were featured in The Guardian, Evening Standard, GQ, ELLE, Stella, Time Out, The Nudge, Secret London, The Handbook and more.
Food + Drink
From independent start-ups to some of the world's best known brands, our drinks experience covers every category from wine and spirits to beer, RTDs and mixers.
Something & Nothing
With the seltzer craze booming across the pond in the US, we were thrilled to team up with London startup Something & Nothing to launch their debut seltzer range in the UK and US.
Landing both consumer and trade press, Something & Nothing’s delicious seltzers have received the seal of approval from trade and consumer media including The Guardian, Vice, Goop, GQ, Esquire, Glamour, Wallpaper, Evening Standard, Bon Appétit and The Grocer.
ENTER.Sake
ENTER.Sake is a boutique sake collection curated by music icon and technology visionary, Richie Hawtin.
Originating in Ibiza, where Hawtin created Europe’s largest sake bar, ENTER.Sake, the boutique collection was then launched across the UK and Europe. Our PR campaigns saw the brand featured across media including The Guardian, Highsnobiety, Monocle, Esquire, Harpers Bazaar, The Gourmand, Conde Nast Traveller and more.
Smirnoff
The rise of hard seltzers in the US has been nothing less than meteoric and 2020 was the year that Smirnoff Seltzers finally made their way across the pond to the UK.
Working in collaboration with Amplify, we secured stand out pieces of coverage across titles including the Daily Mail, The Times, The Independent, The Sun, Evening Standard, Refinery29, Cosmopolitan, Shortlist, You, BBC Good Food and many more.
Travel
We’ve led bespoke PR and influencer campaigns for hotels, co-living spaces and wellness retreats everywhere from Margate to Ibiza and LA.
The Albion Rooms
We teamed up with The Libertines to launch the ultimate rock ‘n’ roll home away from home - boutique hotel The Albion Rooms, located on the Eastern Esplanade in Margate.
The hotel was hotly tipped by leading travel and lifestyle media as Margate’s best place to stay, and was featured across media including The Guardian, The Telegraph, FT, Metro, Evening Standard, Forbes, GQ, Conde Nast Traveller, Time Out, and more.
Outsite
Outsite’s global co-living spaces are designed for location flexible professionals looking to integrate their life and their work.
Our PR campaign saw their unique spaces, from jungle villas and beachfront apartments to mountain hideaways and urban homes-from-home, featured in Vogue, Conde Nast Traveller, Glamour, Evening Standard and The Telegraph and more.
Purpose
We love working with charities, collectives and socially conscious brands. From diversity and inclusion to sustainability, wildlife protection and social responsibility, we've helped to raise awareness of vital initiatives designed to inspire real change.
RSPB
We collaborated with creative collective Glimpse on the RSPB's Let Nature Sing campaign, which saw birdsong fly into the UK charts to highlight the fact that the UK has lost 44 million birds just 50 years.
Let Nature Sing was downloaded over 25,000 times, peaked at number 11 in the UK charts and made music history. The single was played on BBC 6 Music, BBC Radio 1, BBC Breakfast and The One Show, and was featured in The Telegraph, Evening Standard, Pitchfork, NME, BBC Radio 1 and many more.
Smirnoff
Working in collaboration with purpose agency On The One, we ensured mass media attention around Smirnoff’s gender equality and inclusivity campaigns ‘Equalising Music’ and ‘We’re Open’.
Featuring spokespersons including Annie Mac, Honey Dijon, Kiddy Smile and Julie Adenuga, along with partners including Rinse FM, LGBT Foundation and PRS Foundation, our campaigns generated impactful coverage on BBC News, The Guardian, Independent, Forbes, Stylist, Gal-dem, Crack, The Drum and many more.
Ink & Movement
Ink & Movement’s social inclusion art initiative Titanes saw 14 of the world's most prominent artists and 450 people with disabilities join forces to create the world's largest urban art museum.
NEU spearheaded the UK PR campaign and the inspirational initiative was featured across media including The Guardian, Colossal, National Geographic and more. The BBC Travel show also made a special visit to report on the work in progress and meet with the artists and participants.
Tech
From DJ hardware to music streaming and VR music experiences, we’ve led global PR and influencer campaigns for both established brands and innovative startups.
PLAYdifferently
Founded by Richie Hawtin and Andy Rigby-Jones, PLAYdifferently creates innovative new instruments for the DJ and electronic music market.
NEU headed up the PR campaign for the brand’s debut instrument - the MODEL1 mixer. The global product launch in Berlin was attended by leading industry journalists and the mixer was featured on Engadget, Billboard, Resident Advisor, Mixmag, DJ Mag, FACT, Music Week, Future Music, DJ Tech Tools, Music Radar, XLR8R and more.
Mixcloud
We worked with audio culture platform Mixcloud on the launch of Mixcloud Select, their pioneering fan-to-creator subscription service, which enables audio creators to create an inner circle of fans, whilst earning revenue from their content.
The campaign delivered over 150 pieces of coverage and was featured across media including Resident Advisor, Pitchfork, Mixmag, FACT, NME, The NextWeb, DJ Mag and more.